Is tourism doing well in Collier County? Taxpayers pay for tourism advertising a change order of $800,000 for fiscal year 2011. The three pillars of industry in Collier County are in alphabetical order: Agriculture, Construction and Tourism. Food prices are increasing with gas prices; construction is at an all time low; and tourism, well, tourism is Collier’s only hope. Perhaps, change will come behind it. Hope and change is the mantra of Collier County (B.H.O.’s mantra!). One has to thank Commissioner Hiller for dissenting in the 4 – 1 vote on approving the change order.